Be Like George Costanza And Do The Opposite

Stuck With Your Weight Loss Or Muscle Building Efforts?


How To Get Results Using The George Costanza Principle

Bust Through Fat Loss And Muscle Building Plateaus To Make Consistent Gains

It’s not uncommon to run into sticking points or hit a plateau on your muscle building and fat burning transformation.

This can be extremely frustrating. Especially when everything that’s supposed to work doesn’t seem to get results.

Kind of like George in this episode of Seinfeld.

George strolls into the diner after standing at the pier for a while reflecting on his life. He confides in Elaine and Jerry that he’s frustrated with his life.

Things just haven’t worked out for him.

“It’s not working Jerry. It’s just not working!”

Turns out George’s life is the exact opposite of what it should be. As he put it.

”I had so much promise.”

Jerry then convinces him that…

“if every instinct you have is wrong, then the opposite would have to be right.”

George reluctantly agrees. Then resolves to start doing the complete opposite of what he would do normally.

Not wasting anytime putting the plan into action George applies the principle to lunch. Instead of getting his regular meal, he orders the opposite.

This shift has immediate impact. A pretty women across the diner throws a few looks his way. Normally he wouldn’t introduce himself. But now with the opposite approach, he goes up and introduces himself.

“My name is George. I’m unemployed and I live with my parents.”

Bam. Just like that. George lands himself a date with a gorgeous women.


Breakthrough fat loss and muscle building plateaus using the same George Costanza approach.


This approach can be used to breakthrough plateaus or increase the rate at which you’re making progress. It works equally well for burning stubborn belly fat as it does for building muscle.

The Costanza Principle works especially well if the same same routine has been used for a while.

Give it a try.

Do the opposite.

If Weight Loss Is The Primary Focus.

Do the opposite. Instead of the typical long slow cardio. Do some high intensity work. Try…

If those exercises are the norm. Give the long slow cardio a shot.

If Building Muscle Is Your Primary Focus

Flip your routine on its head.

  • Instead of lifting light and doing lots of reps. Go heavy.
  • Do doubles or triples. Keep the reps 5 or less. Take long breaks.

If heavy is the norm. Go light. Keep the reps 12 or more. Add in lots of bodyweight exercises. Keep the rest short, around 30 – 45 seconds.

Give it a try. Do the opposite. Breakthrough plateaus using the George Costanza Principle. Or…

If you want a program tailored specifically to you and your needs grab a personalized routine.

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